{"product_id":"wella-color-touch-atb-rich-naturals-5-19-light-brown-ash-cendre-hair-color-60ml","title":"Wella Color Touch ATB Rich Naturals 5\/19 Light Brown Ash Cendre Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch ATB Rich Naturals 5\/19 Light Brown Ash Cendre is a professional demi-permanent hair color formulated to create cool light brown tones with refined ash reflects and exceptional shine. Its ammonia-free formula helps refresh existing hair color, enhance cool-toned brunette shades, and deliver natural-looking, multi-dimensional results with a smooth, glossy finish. Suitable for professional salon services, this 60ml hair color provides even color application and gradually fades over multiple washes for a soft, natural-looking transition.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional demi-permanent hair color\u003c\/strong\u003e for salon-quality results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 5\/19 Light Brown Ash Cendre.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Color Touch ATB Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula designed for a gentle coloring experience.\u003c\/li\u003e\n\u003cli\u003eHelps refresh and enhance cool-toned brown hair.\u003c\/li\u003e\n\u003cli\u003eCreates natural-looking ash brown color with glossy shine.\u003c\/li\u003e\n\u003cli\u003eProvides even color application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending early grey hair.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube for salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve cool light brown hair with subtle ash reflects.\u003c\/li\u003e\n\u003cli\u003eRefreshes faded hair color between coloring services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth, glossy, and healthy.\u003c\/li\u003e\n\u003cli\u003eSupports natural-looking depth and multi-dimensional color.\u003c\/li\u003e\n\u003cli\u003eGradually fades for softer maintenance.\u003c\/li\u003e\n\u003cli\u003eSuitable for enhancing natural or previously colored hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch is formulated with advanced color pigments and conditioning ingredients that help deliver vibrant demi-permanent color while supporting smooth, shiny-looking hair. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Color Touch Emulsion, the formula deposits rich color pigments onto the hair to create cool ash brown tones with enhanced shine and even coverage. The demi-permanent formula gradually fades over multiple washes while maintaining a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry or towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking cool-toned light brown hair.\u003c\/li\u003e\n\u003cli\u003eThose looking to reduce warm-looking tones in brunette hair.\u003c\/li\u003e\n\u003cli\u003eSalon professionals performing demi-permanent coloring services.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types requiring color enhancement.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing natural or previously colored brown hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional color cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool-toned, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality Wella Color Touch formula.\u003c\/li\u003e\n\u003cli\u003eElegant Light Brown Ash Cendre shade.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for gentle color enhancement.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine while refreshing hair color.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining cool brunette tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch ATB Rich Naturals 5\/19 is ideal for achieving sophisticated light brown hair with cool ash reflects and luminous shine. Its professional demi-permanent formula provides even color, smooth application, and natural-looking results while allowing flexible color maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eMaintain color with sulfate-free, color-safe hair care products.\u003c\/li\u003e\n\u003cli\u003eLimit frequent washing to help preserve color vibrancy and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Color Touch ATB Rich Naturals 5\/19 Light Brown Ash Cendre Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Touch ATB Rich Naturals 5\/19 a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. No. It is a professional demi-permanent hair color that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require an emulsion?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It should be mixed with the recommended Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 5\/19 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. It delivers a Light Brown shade with cool ash cendre reflects and a glossy, natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for professional salon use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It is formulated for professional hair coloring services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help maintain cool brown tones?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It is designed to refresh cool-toned brunette shades while enhancing shine and color depth.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310751826211,"sku":"QO4068359103489GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/iV3TMFNkZK5QNQh5qJ4WAv.jpg?v=1783443168","url":"https:\/\/indicrest.au\/products\/wella-color-touch-atb-rich-naturals-5-19-light-brown-ash-cendre-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}