{"product_id":"wella-color-fresh-create-ultra-purple-98-19-4-semi-permanent-hair-colour-60ml","title":"Wella Color Fresh Create Ultra Purple 98\/19\/4 Semi-Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Color Fresh Create Ultra Purple 98\/19\/4 60ml is a professional semi-permanent creative hair colour formulated to create bold, vibrant purple shades with true-to-tone fading. Its ammonia-free, fragrance-free, and peroxide-free formula deposits direct colour pigments without the need for a developer, making it ideal for creative colour transformations, vivid fashion shades, and customized colour blends. Best suited for pre-lightened or blonde hair, it delivers exceptional vibrancy while leaving hair soft, smooth, and glossy.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional semi-permanent creative hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: Ultra Purple 98\/19\/4.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free, fragrance-free, and peroxide-free formula.\u003c\/li\u003e\n\u003cli\u003eNo developer required.\u003c\/li\u003e\n\u003cli\u003eTrue-to-tone fading technology.\u003c\/li\u003e\n\u003cli\u003eCan be intermixed with other Wella Color Fresh Create shades.\u003c\/li\u003e\n\u003cli\u003eConditions while depositing vibrant colour.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates vibrant ultra-purple fashion colour.\u003c\/li\u003e\n\u003cli\u003eDelivers brilliant shine and smoothness.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and manageable.\u003c\/li\u003e\n\u003cli\u003eFades gradually while maintaining attractive tones.\u003c\/li\u003e\n\u003cli\u003ePerfect for creative colour services.\u003c\/li\u003e\n\u003cli\u003eAllows custom colour mixing and pastel effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Colour Pigments:\u003c\/strong\u003e Deliver vibrant semi-permanent colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help soften and smooth the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Provides gentle colour deposition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizing Ingredients:\u003c\/strong\u003e Help improve shine and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe direct dye formula coats the hair with vibrant Ultra Purple pigments while conditioning ingredients smooth the hair cuticle for enhanced shine. The colour gradually fades true-to-tone over multiple washes and can be mixed with Tomorrow Clear to create softer pastel purple shades.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eWash the hair and towel dry or completely dry it.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves before application.\u003c\/li\u003e\n\u003cli\u003eApply the colour evenly to the desired sections.\u003c\/li\u003e\n\u003cli\u003eLeave on for approximately 20 minutes, or up to 30 minutes for more intense colour.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eDo not shampoo immediately after rinsing for best colour longevity.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for pre-lightened, blonde, or white hair.\u003c\/li\u003e\n\u003cli\u003eIdeal for creative fashion colour transformations.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon use or experienced users.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair textures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Shade\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Hair feels soft, smooth, glossy, and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Ultra Purple 98\/19\/4.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIntense ultra-purple fashion colour.\u003c\/li\u003e\n\u003cli\u003eNo developer required.\u003c\/li\u003e\n\u003cli\u003eGentle ammonia-free formula.\u003c\/li\u003e\n\u003cli\u003eIntermixable for unlimited creative possibilities.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Color Fresh Create Ultra Purple is ideal for bold, expressive hair colour with conditioning care. Its innovative direct-dye technology delivers vivid purple tones that fade beautifully over time while maintaining softness and brilliant shine.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Colour Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eApply to pre-lightened hair for maximum vibrancy.\u003c\/li\u003e\n\u003cli\u003eMix with Wella Color Fresh Create Tomorrow Clear to create pastel purple shades.\u003c\/li\u003e\n\u003cli\u003eIntermix with other Color Fresh Create shades for unique custom colours.\u003c\/li\u003e\n\u003cli\u003eUse colour-safe shampoo to help maintain colour intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Color Fresh Create Ultra Purple 98\/19\/4 Semi-Permanent Hair Colour 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: No, it is a semi-permanent direct hair colour that gradually fades over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Do I need a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: No, this ready-to-use formula does not require a developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I mix it with other Wella Color Fresh Create shades?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Yes, all Color Fresh Create shades are designed to be intermixed for customized colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Which hair colour gives the best results?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Pre-lightened, blonde, or white hair provides the brightest and most vibrant Ultra Purple results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does it contain ammonia or peroxide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: No, the formula is free from ammonia, peroxide, and added fragrance.\u003c\/p\u003e\n\n\u003ch4\u003eCreate Bold Ultra Purple Colour\u003c\/h4\u003e\n\u003cp\u003eWella Color Fresh Create Ultra Purple 98\/19\/4 60ml delivers vivid semi-permanent purple colour with a gentle, no-developer formula. Enjoy expressive creative colour, true-to-tone fading, brilliant shine, and soft, healthy-looking hair with every application.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310719320355,"sku":"QO8005610602912GT","price":29.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/PXXKednjPvBnCi2c3vELVv.jpg?v=1783442603","url":"https:\/\/indicrest.au\/products\/wella-color-fresh-create-ultra-purple-98-19-4-semi-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}