Wella Color Fresh Create Ultra Purple 98/19/4 Semi-Permanent Hair Colour, 60ml

Product Overview

Wella Color Fresh Create Ultra Purple 98/19/4 60ml is a professional semi-permanent creative hair colour formulated to create bold, vibrant purple shades with true-to-tone fading. Its ammonia-free, fragrance-free, and peroxide-free formula deposits direct colour pigments without the need for a developer, making it ideal for creative colour transformations, vivid fashion shades, and customized colour blends. Best suited for pre-lightened or blonde hair, it delivers exceptional vibrancy while leaving hair soft, smooth, and glossy.

Key Features

• Professional semi-permanent creative hair colour.
• Shade: Ultra Purple 98/19/4.
• Ammonia-free, fragrance-free, and peroxide-free formula.
• No developer required.
• True-to-tone fading technology.
• Can be intermixed with other Wella Color Fresh Create shades.
• Conditions while depositing vibrant colour.
• 60ml professional tube.

Key Benefits

• Creates vibrant ultra-purple fashion colour.
• Delivers brilliant shine and smoothness.
• Leaves hair soft and manageable.
• Fades gradually while maintaining attractive tones.
• Perfect for creative colour services.
• Allows custom colour mixing and pastel effects.

Main Ingredients

• Direct Colour Pigments: Deliver vibrant semi-permanent colour.
• Conditioning Agents: Help soften and smooth the hair.
• Ammonia-Free Formula: Provides gentle colour deposition.
• Moisturizing Ingredients: Help improve shine and manageability.

How It Works

The direct dye formula coats the hair with vibrant Ultra Purple pigments while conditioning ingredients smooth the hair cuticle for enhanced shine. The colour gradually fades true-to-tone over multiple washes and can be mixed with Tomorrow Clear to create softer pastel purple shades.

How to Use

1. Wash the hair and towel dry or completely dry it.
2. Wear suitable gloves before application.
3. Apply the colour evenly to the desired sections.
4. Leave on for approximately 20 minutes, or up to 30 minutes for more intense colour.
5. Rinse thoroughly until the water runs clear.
6. Do not shampoo immediately after rinsing for best colour longevity.

Who Is It Suitable For?

• Suitable for pre-lightened, blonde, or white hair.
• Ideal for creative fashion colour transformations.
• Suitable for professional salon use or experienced users.
• Suitable for all hair textures.

Texture, Finish & Shade

• Texture: Smooth cream colour.
• Finish: Hair feels soft, smooth, glossy, and vibrant.
• Shade: Ultra Purple 98/19/4.

Why You'll Love It

• Intense ultra-purple fashion colour.
• No developer required.
• Gentle ammonia-free formula.
• Intermixable for unlimited creative possibilities.
• Professional salon-quality results.

Why Choose This Product?

Wella Color Fresh Create Ultra Purple is ideal for bold, expressive hair colour with conditioning care. Its innovative direct-dye technology delivers vivid purple tones that fade beautifully over time while maintaining softness and brilliant shine.

Professional Colour Tips

• Apply to pre-lightened hair for maximum vibrancy.
• Mix with Wella Color Fresh Create Tomorrow Clear to create pastel purple shades.
• Intermix with other Color Fresh Create shades for unique custom colours.
• Use colour-safe shampoo to help maintain colour intensity.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Avoid excessive heat.

Safety Information

• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• For external use only.
• Avoid contact with the eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.

Package Includes

• 1 x Wella Color Fresh Create Ultra Purple 98/19/4 Semi-Permanent Hair Colour 60ml

Frequently Asked Questions

Q: Is this a permanent hair colour?

A: No, it is a semi-permanent direct hair colour that gradually fades over time.

Q: Do I need a developer?

A: No, this ready-to-use formula does not require a developer.

Q: Can I mix it with other Wella Color Fresh Create shades?

A: Yes, all Color Fresh Create shades are designed to be intermixed for customized colour results.

Q: Which hair colour gives the best results?

A: Pre-lightened, blonde, or white hair provides the brightest and most vibrant Ultra Purple results.

Q: Does it contain ammonia or peroxide?

A: No, the formula is free from ammonia, peroxide, and added fragrance.

Create Bold Ultra Purple Colour

Wella Color Fresh Create Ultra Purple 98/19/4 60ml delivers vivid semi-permanent purple colour with a gentle, no-developer formula. Enjoy expressive creative colour, true-to-tone fading, brilliant shine, and soft, healthy-looking hair with every application.