Schwarzkopf Professional Igora Royal Absolutes 4-90 Medium Brown Purple Natural Permanent Anti-Age Hair Color Cream, 60ml

Product Overview

Schwarzkopf Professional Igora Royal Absolutes 4-90 Medium Brown Purple Natural Permanent Anti-Age Hair Color Cream is a professional salon hair colour specially developed for mature hair. Shade 4-90 Medium Brown Purple Natural combines rich medium brown tones with subtle violet reflects to create a sophisticated, multidimensional finish. Enriched with the Pro-Age Complex featuring Collagen and Siliamine, the formula helps leave mature hair looking smooth, glossy, and vibrant while providing dependable white hair coverage. It also features Low-Odour Technology for a more comfortable colouring experience.

Shade Information

• Brand: Schwarzkopf Professional
• Range: Igora Royal Absolutes
• Shade: 4-90 Medium Brown Purple Natural
• Product Type: Permanent Anti-Age Hair Color Cream
• Size: 60ml
• Colour Family: Medium Brown Purple Natural

Key Features

• Professional permanent anti-age hair colour cream.
• Specially formulated for mature hair.
• Rich medium brown shade with subtle violet reflects.
• Pro-Age Complex with Collagen and Siliamine.
• Low-Odour Technology for a more pleasant colouring experience.
• Designed to provide up to 100% white hair coverage when used as directed.
• Creamy consistency for smooth mixing and precise application.
• Professional 60ml salon tube.

Key Benefits

• Helps achieve rich, true-to-tone permanent hair colour.
• Supports vibrant, multidimensional colour with natural-looking shine.
• Designed to provide reliable white hair coverage.
• Helps maintain colour vibrancy with suitable aftercare.
• Leaves mature hair looking smooth, soft, and healthy.
• Suitable for professional salon colouring services.

Main Technologies

• Pro-Age Complex: Formulated with Collagen and Siliamine to help smooth the hair surface while supporting healthy-looking shine.
• Low-Odour Technology: Designed to reduce ammonia odour during the colouring process.
• Professional Colour Pigments: Help deliver reliable, even, and long-lasting colour performance.

How It Works

When mixed with the recommended Schwarzkopf Professional IGORA Royal Oil Developer, the colour pigments penetrate the hair fibre to create permanent colour. The Pro-Age Complex helps condition mature hair during the colouring process while supporting smoothness, colour vibrancy, and professional-looking shine.

How to Use

• For professional use only.
• Wear suitable protective gloves before application.
• Mix with Schwarzkopf Professional IGORA Royal Oil Developer in the recommended ratio.
• Apply evenly to dry, unwashed hair.
• Process according to the recommended development time.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-safe shampoo and conditioner.

Who Is It Suitable For?

• Mature hair.
• Professional hairstylists and salon professionals.
• Individuals seeking a rich medium brown shade with cool violet reflects.
• Those looking for enhanced white hair coverage.
• Suitable for natural and previously coloured hair when used according to professional recommendations.

Texture, Finish & Fragrance

• Texture: Smooth cream.
• Finish: Glossy, multidimensional, natural-looking colour.
• Fragrance: Low-odour professional hair colour fragrance.

Why You'll Love It

• Specially designed for mature hair.
• Professional salon-quality colour performance.
• Rich Medium Brown Purple Natural shade.
• Supports soft, smooth, healthy-looking hair.
• Trusted by professional colourists worldwide.

Why Choose This Product?

Schwarzkopf Professional Igora Royal Absolutes combines advanced colour technology with a nourishing Pro-Age Complex to deliver vibrant colour, dependable white hair coverage, and lasting shine. Shade 4-90 Medium Brown Purple Natural is ideal for creating elegant brunette looks with subtle violet dimension and professional-quality results.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight and excessive heat.
• Close the tube tightly after opening.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use to colour eyelashes or eyebrows.
• Wear suitable protective gloves during application.
• Read and follow all package instructions carefully.

Package Includes

• 1 x Schwarzkopf Professional Igora Royal Absolutes 4-90 Medium Brown Purple Natural Permanent Anti-Age Hair Color Cream 60ml

Frequently Asked Questions

Q. Is this a permanent hair colour?

Yes. It is a professional permanent anti-age hair colour cream formulated for long-lasting colour performance.

Q. Is this suitable for mature hair?

Yes. The Igora Royal Absolutes range is specially formulated for mature hair and features a Pro-Age Complex with Collagen and Siliamine.

Q. Does it provide white hair coverage?

When used according to Schwarzkopf Professional recommendations, the formula is designed to provide up to 100% white hair coverage.

Q. Does the package include a developer?

No. The developer is sold separately and should be selected according to your desired colouring service.

Q. What shade does 4-90 produce?

Shade 4-90 creates a Medium Brown Purple Natural finish with subtle violet reflects for a rich, multidimensional brunette appearance.