{"product_id":"redken-shades-eq-gloss-9v-platinum-ice-demi-permanent-hair-color-60ml","title":"Redken Shades EQ Gloss 9V Platinum Ice Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eRedken Shades EQ Gloss 9V Platinum Ice is a professional demi-permanent hair color formulated to tone, refresh, and enhance pre-lightened blonde hair with cool violet reflects and exceptional shine. Shade 9V Platinum Ice is designed to help achieve a clean, icy blonde appearance while maintaining a glossy, salon-quality finish. Its ammonia-free acidic formula conditions the hair during the colouring process, making it ideal for toning, glossing, and colour refreshing services.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color gloss.\u003c\/li\u003e\n\u003cli\u003eShade 9V Platinum Ice.\u003c\/li\u003e\n\u003cli\u003eCool platinum blonde with violet reflects.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free acidic formula.\u003c\/li\u003e\n\u003cli\u003eHelps tone and refresh blonde hair.\u003c\/li\u003e\n\u003cli\u003eProvides a glossy, salon-inspired finish.\u003c\/li\u003e\n\u003cli\u003eSuitable for glossing and toning services.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml bottle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps refresh faded blonde hair colour.\u003c\/li\u003e\n\u003cli\u003eSupports cool, icy-looking blonde tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth, glossy, and vibrant.\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional toning and colour enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcidic Hair Color Technology\u003c\/strong\u003e e Helps provide gentle colour deposition while supporting a smooth, glossy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments\u003c\/strong\u003e e Deliver even, cool-toned colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help improve softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe acidic demi-permanent formula deposits professional colour pigments while conditioning ingredients help maintain softness and shine. Shade 9V Platinum Ice is formulated to tone pale yellow and warm blonde hues, helping create a cooler platinum appearance with a luminous finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Redken Shades EQ Processing Solution in a 1:1 ratio according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, dry or towel-dried pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a suitable conditioner.\u003c\/li\u003e\n\u003cli\u003eUse according to professional application guidelines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and experienced users.\u003c\/li\u003e\n\u003cli\u003ePre-lightened blonde hair.\u003c\/li\u003e\n\u003cli\u003eHighlighted hair.\u003c\/li\u003e\n\u003cli\u003eThose looking to achieve cool platinum blonde tones.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking a professional demi-permanent hair gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Lightweight liquid.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, smooth, and cool-toned.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality toning results.\u003c\/li\u003e\n\u003cli\u003eCreates a luminous platinum blonde finish.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free acidic formula.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and softness.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining cool blonde colour between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eRedken Shades EQ Gloss 9V Platinum Ice combines professional colour pigments with an ammonia-free acidic formula to tone blonde hair while enhancing shine and softness. It is an excellent choice for achieving salon-quality platinum blonde results with a glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the bottle tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Redken Shades EQ Gloss 9V Platinum Ice Demi-Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Redken Shades EQ Gloss a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is a professional demi-permanent hair colour designed for glossing, toning, and colour refreshing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a processing solution?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be mixed with the recommended Redken Shades EQ Processing Solution in a 1:1 ratio before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is the formula ammonia-free?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it features an ammonia-free acidic formula designed to tone while helping maintain hair condition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 9V Platinum Ice?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 9V Platinum Ice is a cool violet-based platinum blonde designed to help tone pale yellow and warm blonde hues while enhancing shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this product intended for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is designed for professional salon use or experienced users following the manufacturer's application instructions.\u003c\/p\u003e\n\n","brand":"Redken","offers":[{"title":"60ml","offer_id":55310804844835,"sku":"QO3474637332532GT","price":41.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/3X5vjkEKcdbZ86uXT3kVkz.jpg?v=1783444350","url":"https:\/\/indicrest.au\/products\/redken-shades-eq-gloss-9v-platinum-ice-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}