{"product_id":"milk_shake-smoothies-10-17-blonde-platinum-ash-violet-semi-permanent-hair-color-100ml","title":"milk_shake Smoothies 10.17 Blonde Platinum Ash Violet Semi-Permanent Hair Color, 100ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003emilk_shake Smoothies 10.17 Blonde Platinum Ash Violet Semi-Permanent Hair Color 100ml is a professional direct hair colour formulated to create a cool platinum blonde shade with balanced ash and violet reflects. Its ammonia-free formula is designed to refresh blonde hair, enhance cool tones, and add luminous shine without the need for a developer. Ideal for pre-lightened or blonde hair, this semi-permanent colour gradually fades over time, making it suitable for creative colour services and colour maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional semi-permanent direct hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 10.17 Blonde Platinum Ash Violet.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eNo developer required.\u003c\/li\u003e\n\u003cli\u003eCreamy consistency for smooth and even application.\u003c\/li\u003e\n\u003cli\u003eHelps refresh blonde tones and enhance cool reflects.\u003c\/li\u003e\n\u003cli\u003eGradually fades with washing.\u003c\/li\u003e\n\u003cli\u003e100ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create a cool platinum blonde finish with ash and violet tones.\u003c\/li\u003e\n\u003cli\u003eRefreshes faded blonde hair colour.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eSuitable for creative colour services and blonde maintenance.\u003c\/li\u003e\n\u003cli\u003eProvides temporary colour without permanent commitment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula contains direct colour pigments combined with conditioning ingredients that help deliver vibrant colour while supporting smooth, soft, and healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eDirect colour pigments coat the outer layer of the hair to create cool platinum blonde tones with ash and violet reflects. Since the formula does not rely on oxidation, it gradually fades over multiple washes, allowing flexibility for colour refreshes and temporary colour changes.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWash hair with shampoo and towel dry thoroughly.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDistribute the product using a comb if required.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time based on the desired colour intensity.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eDo not mix with a developer.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional salon use or experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eIndividuals with pre-lightened or blonde hair.\u003c\/li\u003e\n\u003cli\u003eThose looking to maintain cool platinum blonde tones.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing faded blonde colour and creative toning services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, glossy platinum blonde finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant signature milk_shake fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eElegant platinum blonde shade with ash and violet reflects.\u003c\/li\u003e\n\u003cli\u003eNo developer required.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply cream formula.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing blonde hair colour.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking vibrant, smooth, and glossy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003emilk_shake Smoothies 10.17 Blonde Platinum Ash Violet is an excellent choice for maintaining cool blonde shades and enhancing platinum hair with subtle ash and violet reflects. Its semi-permanent formula offers flexibility for colour refreshes while helping hair maintain a luminous, salon-finished appearance.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the cap tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colour products can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x milk_shake Smoothies 10.17 Blonde Platinum Ash Violet Semi-Permanent Hair Color 100ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nNo. It is a semi-permanent direct hair colour that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003cbr\u003e\nNo. It is a direct dye and should be applied without a developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which hair colour is this shade best suited for?\u003c\/strong\u003e\u003cbr\u003e\nIt is best suited for pre-lightened or naturally blonde hair to achieve cool platinum blonde results with ash and violet reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used to refresh faded blonde hair?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is designed to refresh blonde tones and enhance cool colour reflects between colouring services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nThe tube contains 100ml of semi-permanent hair colour.\u003c\/p\u003e\n\n","brand":"Milk Shake","offers":[{"title":"100ml","offer_id":55310699299107,"sku":"QO8032274181514GT","price":25.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/9hZhATRWEQriTjANUeo4ik.jpg?v=1783442074","url":"https:\/\/indicrest.au\/products\/milk_shake-smoothies-10-17-blonde-platinum-ash-violet-semi-permanent-hair-color-100ml","provider":"Indicrest Australia","version":"1.0","type":"link"}