milk_shake Smoothies 10.17 Blonde Platinum Ash Violet Semi-Permanent Hair Color, 100ml

Product Overview

milk_shake Smoothies 10.17 Blonde Platinum Ash Violet Semi-Permanent Hair Color 100ml is a professional direct hair colour formulated to create a cool platinum blonde shade with balanced ash and violet reflects. Its ammonia-free formula is designed to refresh blonde hair, enhance cool tones, and add luminous shine without the need for a developer. Ideal for pre-lightened or blonde hair, this semi-permanent colour gradually fades over time, making it suitable for creative colour services and colour maintenance.

Key Features

• Professional semi-permanent direct hair colour.
• Shade: 10.17 Blonde Platinum Ash Violet.
• Ammonia-free formula.
• No developer required.
• Creamy consistency for smooth and even application.
• Helps refresh blonde tones and enhance cool reflects.
• Gradually fades with washing.
• 100ml professional tube.

Key Benefits

• Helps create a cool platinum blonde finish with ash and violet tones.
• Refreshes faded blonde hair colour.
• Enhances the appearance of shine and colour vibrancy.
• Leaves hair feeling soft and manageable.
• Suitable for creative colour services and blonde maintenance.
• Provides temporary colour without permanent commitment.

Main Ingredients

The formula contains direct colour pigments combined with conditioning ingredients that help deliver vibrant colour while supporting smooth, soft, and healthy-looking hair.

How It Works

Direct colour pigments coat the outer layer of the hair to create cool platinum blonde tones with ash and violet reflects. Since the formula does not rely on oxidation, it gradually fades over multiple washes, allowing flexibility for colour refreshes and temporary colour changes.

How to Use

• Wash hair with shampoo and towel dry thoroughly.
• Wear suitable protective gloves before application.
• Apply evenly to clean, towel-dried hair.
• Distribute the product using a comb if required.
• Leave on for the recommended processing time based on the desired colour intensity.
• Rinse thoroughly with lukewarm water until the water runs clear.
• Do not mix with a developer.
• Suitable for professional salon use or experienced users.

Who Is It Suitable For?

• Professional hairstylists and salons.
• Individuals with pre-lightened or blonde hair.
• Those looking to maintain cool platinum blonde tones.
• Suitable for refreshing faded blonde colour and creative toning services.

Texture, Finish & Fragrance

• Texture: Smooth cream.
• Finish: Cool, glossy platinum blonde finish.
• Fragrance: Pleasant signature milk_shake fragrance.

Why You'll Love It

• Elegant platinum blonde shade with ash and violet reflects.
• No developer required.
• Easy-to-apply cream formula.
• Suitable for refreshing blonde hair colour.
• Leaves hair looking vibrant, smooth, and glossy.

Why Choose This Product?

milk_shake Smoothies 10.17 Blonde Platinum Ash Violet is an excellent choice for maintaining cool blonde shades and enhancing platinum hair with subtle ash and violet reflects. Its semi-permanent formula offers flexibility for colour refreshes while helping hair maintain a luminous, salon-finished appearance.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the cap tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair colour products can cause allergic reactions in some individuals.
• Perform an allergy alert test before use.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• Wear suitable gloves during application.
• Use only as directed.

Package Includes

• 1 x milk_shake Smoothies 10.17 Blonde Platinum Ash Violet Semi-Permanent Hair Color 100ml.

Frequently Asked Questions

Q. Is this a permanent hair colour?
No. It is a semi-permanent direct hair colour that gradually fades over multiple washes.

Q. Does this product require a developer?
No. It is a direct dye and should be applied without a developer.

Q. Which hair colour is this shade best suited for?
It is best suited for pre-lightened or naturally blonde hair to achieve cool platinum blonde results with ash and violet reflects.

Q. Can it be used to refresh faded blonde hair?
Yes. It is designed to refresh blonde tones and enhance cool colour reflects between colouring services.

Q. What is the pack size?
The tube contains 100ml of semi-permanent hair colour.