{"product_id":"matrix-socolor-cult-semi-direct-hair-dye-90ml-professional-semi-permanent-hair-color","title":"Matrix SoColor Cult Semi Direct Hair Dye, 90ml Professional Semi-Permanent Hair Color","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eMatrix SoColor Cult Semi Direct Hair Dye 90ml is a professional semi-permanent hair color designed to create vibrant, fashion-forward hair shades without the need for a developer. Its direct dye formula deposits color onto the hair while helping maintain softness and shine, making it ideal for creative color services on pre-lightened hair. The intermixable shades allow hairstylists and color enthusiasts to customize unique color results for a personalized look.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional semi-permanent direct hair dye.\u003c\/li\u003e\n\u003cli\u003eNo developer required.\u003c\/li\u003e\n\u003cli\u003eSuitable for creating vivid and creative hair colors.\u003c\/li\u003e\n\u003cli\u003eIntermixable shades for customized color results.\u003c\/li\u003e\n\u003cli\u003eHelps leave hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eConditioning formula for improved hair feel.\u003c\/li\u003e\n\u003cli\u003eSuitable for use on pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003e90ml tube suitable for professional and personal use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eDelivers bold, vibrant-looking fashion shades.\u003c\/li\u003e\n\u003cli\u003eHelps maintain smooth, shiny-looking hair.\u003c\/li\u003e\n\u003cli\u003eAllows creative color customization by mixing shades.\u003c\/li\u003e\n\u003cli\u003eNo developer required for application.\u003c\/li\u003e\n\u003cli\u003eSupports precise color placement with minimal color bleeding during application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eMatrix SoColor Cult Semi Direct Hair Dye contains conditioning agents and high-intensity direct pigments that help provide vibrant color while leaving hair feeling soft and manageable. Ingredient lists may vary by shade and production batch. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe direct dye pigments coat the outer layer of the hair without requiring a developer. For the most vibrant results, the color is generally applied to pre-lightened hair, where it deposits intense color while helping maintain shine and softness.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eApply to clean, towel-dried or dry pre-lightened hair as directed.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly using a bowl and brush.\u003c\/li\u003e\n\u003cli\u003eLeave on according to the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water.\u003c\/li\u003e\n\u003cli\u003eFollow the instructions provided on the product packaging for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessionals creating vivid hair color services.\u003c\/li\u003e\n\u003cli\u003eIndividuals who enjoy fashion hair colors.\u003c\/li\u003e\n\u003cli\u003ePre-lightened or bleached hair.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking temporary creative hair color without using a developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream color formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Vibrant, glossy-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eOffers a wide range of vibrant creative shades.\u003c\/li\u003e\n\u003cli\u003eEasy-to-use direct dye formula.\u003c\/li\u003e\n\u003cli\u003eIdeal for customized color techniques.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling conditioned after coloring.\u003c\/li\u003e\n\u003cli\u003eProfessional-quality color performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eMatrix SoColor Cult Semi Direct Hair Dye is an excellent choice for creative hair coloring. Its professional direct dye technology, conditioning formula, and customizable shades make it suitable for bold color transformations while helping maintain healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after each use.\u003c\/li\u003e\n\u003cli\u003eKeep away from excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eHair colorants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all safety instructions provided on the packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Matrix SoColor Cult Semi Direct Hair Dye 90ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair dye require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. No. Matrix SoColor Cult Semi Direct Hair Dye is a direct dye formula that does not require a developer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for dark hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. The most vibrant results are typically achieved on pre-lightened or bleached hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can different shades be mixed together?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes, the shades are designed to be intermixable, allowing customized color creations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. No. It is a semi-permanent direct dye designed for temporary vivid hair color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for professional salon use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes, it is formulated for professional salon hair coloring services as well as experienced users.\u003c\/p\u003e\n\n","brand":"Matrix","offers":[{"title":"90ml","offer_id":55310810087715,"sku":"QO884486379795GT","price":26.85,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/ULwZy9j6qVR9t53czqmkyX.jpg?v=1783444477","url":"https:\/\/indicrest.au\/products\/matrix-socolor-cult-semi-direct-hair-dye-90ml-professional-semi-permanent-hair-color","provider":"Indicrest Australia","version":"1.0","type":"link"}