{"product_id":"loreal-professionnel-serie-expert-silver-shampoo-for-grey-white-and-blonde-hair-1500ml","title":"L'Oréal Professionnel Serie Expert Silver Shampoo for Grey, White \u0026 Blonde Hair, 1500ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Professionnel Serie Expert Silver Shampoo is a professional toning shampoo specially formulated for grey, white, blonde, and lightened hair. Enriched with violet pigments and caring ingredients, this salon-quality shampoo gently cleanses while helping reduce the appearance of unwanted yellow undertones. It enhances the natural beauty of cool hair tones, leaving hair feeling clean, soft, refreshed, and visibly brighter with a radiant-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional toning shampoo for blonde, grey, and white hair.\u003c\/li\u003e\n\u003cli\u003eFormulated with violet pigments.\u003c\/li\u003e\n\u003cli\u003eHelps minimise the appearance of yellow undertones.\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eEnhances cool-looking blonde and silver tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and colour-treated light hair.\u003c\/li\u003e\n\u003cli\u003eLarge 1500ml salon-size bottle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralise unwanted yellow tones.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of brighter blonde, grey, and white hair.\u003c\/li\u003e\n\u003cli\u003eGently removes impurities and excess oil.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, smooth, and refreshed.\u003c\/li\u003e\n\u003cli\u003eSupports healthy-looking shine.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining cool-toned hair between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet Pigments:\u003c\/strong\u003e Help reduce the appearance of unwanted yellow undertones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium:\u003c\/strong\u003e Helps support soft, healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help improve smoothness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing Agents:\u003c\/strong\u003e Help remove impurities while maintaining hair comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe violet pigments temporarily deposit cool-toned pigments onto the hair surface to help minimise the appearance of yellow undertones. At the same time, the cleansing formula removes dirt, excess oil, and styling residue, leaving hair looking brighter and feeling refreshed.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply an appropriate amount of shampoo evenly through the hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp and lengths.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–5 minutes depending on the desired toning effect.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eFollow with a suitable conditioner or hair mask.\u003c\/li\u003e\n\u003cli\u003eUse as needed to help maintain cool-looking hair tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eGrey hair.\u003c\/li\u003e\n\u003cli\u003eWhite hair.\u003c\/li\u003e\n\u003cli\u003eBlonde hair.\u003c\/li\u003e\n\u003cli\u003eHighlighted and bleached hair.\u003c\/li\u003e\n\u003cli\u003eColour-treated hair requiring tone maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich purple liquid shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, soft, bright, and cool-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Fresh salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eThis professional silver shampoo helps maintain the beauty of blonde, grey, and white hair by reducing the appearance of yellow tones while leaving hair feeling soft, clean, and naturally radiant.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional L'Oréal Professionnel salon haircare.\u003c\/li\u003e\n\u003cli\u003eSpecially developed for cool-toned hair maintenance.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and colour-treated blonde, grey, and white hair.\u003c\/li\u003e\n\u003cli\u003eLarge 1500ml salon-size bottle ideal for frequent use.\u003c\/li\u003e\n\u003cli\u003eComplements the L'Oréal Professionnel Serie Expert Silver haircare routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the bottle tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eTemporary staining may occur on porous surfaces or fabrics; rinse thoroughly after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x L'Oréal Professionnel Serie Expert Silver Shampoo 1500ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eWho should use this shampoo?\u003c\/h4\u003e\n\u003cp\u003eIt is suitable for grey, white, blonde, highlighted, and lightened hair that requires maintenance of cool-looking tones.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this shampoo contain purple pigments?\u003c\/h4\u003e\n\u003cp\u003eYes, it is formulated with violet pigments to help reduce the appearance of unwanted yellow undertones.\u003c\/p\u003e\n\n\u003ch4\u003eCan I use it on colour-treated blonde hair?\u003c\/h4\u003e\n\u003cp\u003eYes, it is suitable for colour-treated, highlighted, and bleached hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow often should I use this shampoo?\u003c\/h4\u003e\n\u003cp\u003eUse as needed depending on your hair colour, desired toning effect, and overall haircare routine.\u003c\/p\u003e\n\n\u003ch4\u003eShould I use a conditioner after shampooing?\u003c\/h4\u003e\n\u003cp\u003eYes, following with a conditioner or hair mask can help maintain softness and hydration after cleansing.\u003c\/p\u003e\n\n","brand":"L'Oreal Paris","offers":[{"title":"1500ml","offer_id":55310096072995,"sku":"QO3474636975563GT","price":76.87,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/hHpkFidejZcSuJRoPDpHYo.jpg?v=1783436629","url":"https:\/\/indicrest.au\/products\/loreal-professionnel-serie-expert-silver-shampoo-for-grey-white-and-blonde-hair-1500ml","provider":"Indicrest Australia","version":"1.0","type":"link"}