{"product_id":"loreal-professionnel-serie-expert-silver-shampoo-500ml-for-grey-white-and-lightened-hair","title":"L'Oreal Professionnel Serie Expert Silver Shampoo, 500ml for Grey, White \u0026 Lightened Hair","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eL'Oreal Professionnel Serie Expert Silver Shampoo is a professional toning shampoo specially formulated for grey, white, blonde, and lightened hair. Enriched with violet pigments and conditioning ingredients, this salon-quality shampoo gently cleanses while helping neutralise the appearance of unwanted yellow and brassy tones. It leaves hair feeling clean, soft, and more manageable while enhancing the brightness and radiance of cool hair shades. Suitable for colour-treated and damaged hair, the 500ml bottle is ideal for regular home or salon use.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional toning shampoo for grey, white, blonde, and lightened hair.\u003c\/li\u003e\n\u003cli\u003eHelps neutralise unwanted yellow and brassy tones.\u003c\/li\u003e\n\u003cli\u003eGently cleanses hair and scalp.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of cool blonde and silver tones.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated and damaged hair.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, smooth, and manageable.\u003c\/li\u003e\n\u003cli\u003eProfessional 500ml bottle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps maintain cooler-looking blonde and silver hair.\u003c\/li\u003e\n\u003cli\u003eSupports brighter, more vibrant-looking hair colour.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling clean and refreshed.\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability.\u003c\/li\u003e\n\u003cli\u003eHelps enhance natural-looking shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for regular colour maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eViolet Pigments\u003c\/strong\u003e e Help reduce the appearance of unwanted yellow and brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium\u003c\/strong\u003e e Helps improve the appearance and feel of the hair fibre.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Cleansing Agents\u003c\/strong\u003e e Effectively remove impurities while maintaining moisture balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help soften the hair and improve manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe shampoo cleanses the hair while depositing violet pigments that help balance the appearance of unwanted warm tones in blonde, grey, and white hair. Conditioning ingredients help maintain softness, leaving hair looking brighter, smoother, and naturally radiant.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply an appropriate amount of shampoo to the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently until a rich lather forms.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2e5 minutes depending on the desired toning effect.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFollow with a suitable L'Oreal Professionnel conditioner or hair mask.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eGrey hair.\u003c\/li\u003e\n\u003cli\u003eWhite hair.\u003c\/li\u003e\n\u003cli\u003eBlonde hair.\u003c\/li\u003e\n\u003cli\u003eBleached and highlighted hair.\u003c\/li\u003e\n\u003cli\u003eColour-treated and damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich violet shampoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Soft, smooth, and luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Fresh salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps maintain cooler blonde and silver tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling clean and refreshed.\u003c\/li\u003e\n\u003cli\u003eSupports soft, shiny, and manageable hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional and home use.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining salon-coloured blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eL'Oreal Professionnel Serie Expert Silver Shampoo is designed for those looking to maintain bright, cool-looking blonde, silver, grey, or white hair. Its professional toning formula gently cleanses while helping minimise the appearance of brassiness, leaving hair looking vibrant and healthy.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the bottle securely after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation occurs.\u003c\/li\u003e\n\u003cli\u003eTemporary staining may occur on porous surfaces or fabrics; rinse thoroughly after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 e L'Oreal Professionnel Serie Expert Silver Shampoo 500ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which hair types is this shampoo suitable for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is suitable for grey, white, blonde, highlighted, bleached, and colour-treated hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What does the purple shampoo do?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe violet pigments help reduce the appearance of unwanted yellow and brassy tones while enhancing cool-looking hair shades.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I use it on damaged hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. The formula is suitable for damaged and colour-treated hair while helping maintain softness and manageability.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How often should I use this shampoo?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse it as needed based on your hair colour maintenance routine and desired toning effect.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I use it with other Serie Expert products?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. For optimal results, pair it with a L'Oreal Professionnel Serie Expert conditioner or hair mask suitable for your hair type.\u003c\/p\u003e\n\n","brand":"L'Oreal Paris","offers":[{"title":"500ml","offer_id":55310193819939,"sku":"QO3474636974290GT","price":56.68,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/4soAeYLLWuyzHs5FtVfhny.jpg?v=1783438120","url":"https:\/\/indicrest.au\/products\/loreal-professionnel-serie-expert-silver-shampoo-500ml-for-grey-white-and-lightened-hair","provider":"Indicrest Australia","version":"1.0","type":"link"}