{"product_id":"loreal-professionnel-dia-richesse-5-13-light-brown-ash-gold-demi-permanent-hair-colour-50ml","title":"L'Oréal Professionnel Dia Richesse 5.13 Light Brown Ash Gold Demi-Permanent Hair Colour, 50ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Professionnel Dia Richesse 5.13 Light Brown Ash Gold Demi-Permanent Hair Colour 50ml is a professional salon hair colour designed to create rich, natural-looking light brown tones with balanced ash and gold reflects. Its ammonia-free alkaline formula enhances colour depth, delivers radiant shine, and helps blend grey hair when used with the recommended L'Oréal Professionnel Diactivateur developer. Ideal for refreshing existing colour or enhancing natural hair, it leaves hair looking smooth, vibrant, and healthy.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 5.13 Light Brown Ash Gold (Marron).\u003c\/li\u003e\n\u003cli\u003eAmmonia-free alkaline colour formula.\u003c\/li\u003e\n\u003cli\u003eCreates natural-looking light brown colour with ash and gold reflects.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eSupports even colour application.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey blending when used as directed.\u003c\/li\u003e\n\u003cli\u003e50ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps refresh and enhance hair colour.\u003c\/li\u003e\n\u003cli\u003eProvides glossy, multidimensional light brown tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eSupports natural-looking colour results.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshes and tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eFormulated with professional colour pigments and conditioning ingredients that help deliver vibrant colour while supporting softness and shine. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended L'Oréal Professionnel Diactivateur developer, the colour cream deposits colour pigments into the hair fibre to create rich light brown tones with balanced ash and gold reflects and a glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended L'Oréal Professionnel Diactivateur developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking natural-looking light brown hair colour.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users familiar with professional hair colouring.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshes, tonal enhancement, and grey blending.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003eGlossy light brown colour with balanced ash and gold reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003eLight professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates rich, natural-looking light brown colour.\u003c\/li\u003e\n\u003cli\u003eEnhances shine with multidimensional reflects.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for a comfortable colouring experience.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and healthy.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Professionnel Dia Richesse is trusted by salon professionals for creating vibrant demi-permanent colour with exceptional shine. Shade 5.13 Light Brown Ash Gold offers balanced cool and warm reflects for refined, natural-looking colour.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly sealed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colour products can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eRead and follow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x L'Oréal Professionnel Dia Richesse 5.13 Light Brown Ash Gold Demi-Permanent Hair Colour 50ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs Dia Richesse a permanent hair colour?\u003c\/h4\u003e\n\u003cp\u003eNo, Dia Richesse is a professional demi-permanent hair colour designed to refresh and enhance hair colour.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\u003cp\u003eYes, it should be mixed with the recommended L'Oréal Professionnel Diactivateur developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend grey hair?\u003c\/h4\u003e\n\u003cp\u003eWhen used as directed, the formula is designed to help blend grey hair while providing rich, natural-looking colour.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 5.13?\u003c\/h4\u003e\n\u003cp\u003eShade 5.13 is a Light Brown Ash Gold that combines balanced ash and golden reflects for a natural-looking, multidimensional finish.\u003c\/p\u003e\n\n\u003ch4\u003eIs this suitable for professional use?\u003c\/h4\u003e\n\u003cp\u003eYes, it is developed for professional salon use and may also be suitable for experienced users who carefully follow the application instructions.\u003c\/p\u003e\n\n","brand":"L'Oreal Paris","offers":[{"title":"50ml","offer_id":55310094139683,"sku":"QO3474630399198GT","price":25.73,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/KBYw9J26m7Ju44yxscDJiz.jpg?v=1783436592","url":"https:\/\/indicrest.au\/products\/loreal-professionnel-dia-richesse-5-13-light-brown-ash-gold-demi-permanent-hair-colour-50ml","provider":"Indicrest Australia","version":"1.0","type":"link"}