{"product_id":"loreal-professionnel-dia-richesse-1-black-demi-permanent-hair-colour-50ml","title":"L'Oréal Professionnel Dia Richesse 1 Black Demi-Permanent Hair Colour, 50ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Professionnel Dia Richesse 1 Black Demi-Permanent Hair Colour 50ml is a professional salon hair colour designed to deliver rich, natural-looking black tones with radiant shine. This ammonia-free alkaline demi-permanent colour helps enhance the hair's depth while providing a glossy finish and helping blend grey hair when used with the recommended Diactivateur developer. Ideal for colour refreshes, first-time colouring, and enhancing natural hair, it leaves hair looking vibrant, smooth, and healthy.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 1 Black.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free alkaline colour formula.\u003c\/li\u003e\n\u003cli\u003eCreates rich, natural-looking black colour.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eDesigned for smooth, even colour application.\u003c\/li\u003e\n\u003cli\u003eSuitable for grey blending when used as directed.\u003c\/li\u003e\n\u003cli\u003e50ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps refresh and enhance hair colour.\u003c\/li\u003e\n\u003cli\u003eProvides glossy, natural-looking black tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eSupports multidimensional colour results.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshes and tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality colour performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eFormulated with professional colour pigments and conditioning ingredients that help deliver rich colour while maintaining softness and shine. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended L'Oréal Professionnel Diactivateur developer, the colour cream deposits colour pigments into the hair fibre to create rich black tones with radiant shine and natural-looking depth.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended L'Oréal Professionnel Diactivateur developer according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals looking for rich black demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users familiar with professional hair colouring.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshes, tonal enhancement, and grey blending.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003eGlossy black colour with natural-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003eLight professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates rich, glossy black colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for a comfortable colouring experience.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth and vibrant.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality results.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing and enhancing natural hair colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eL'Oréal Professionnel Dia Richesse is trusted by salon professionals for creating rich demi-permanent colour with exceptional shine. Shade 1 Black delivers deep, elegant colour while helping maintain soft, healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly sealed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colour products can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eRead and follow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x L'Oréal Professionnel Dia Richesse 1 Black Demi-Permanent Hair Colour 50ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs Dia Richesse a permanent hair colour?\u003c\/h4\u003e\n\u003cp\u003eNo, Dia Richesse is a professional demi-permanent hair colour designed to enhance and refresh hair colour with natural-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\u003cp\u003eYes, it should be mixed with the recommended L'Oréal Professionnel Diactivateur developer according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend grey hair?\u003c\/h4\u003e\n\u003cp\u003eWhen used as directed, the formula is designed to help blend grey hair while providing rich, glossy colour.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 1 Black?\u003c\/h4\u003e\n\u003cp\u003eShade 1 Black delivers a deep black colour with a glossy, natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eIs this suitable for professional use?\u003c\/h4\u003e\n\u003cp\u003eYes, it is developed for professional salon use and may also be suitable for experienced users who carefully follow the application instructions.\u003c\/p\u003e\n\n","brand":"L'Oreal Paris","offers":[{"title":"50ml","offer_id":55310094106915,"sku":"QO3474630397552GT","price":23.98,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/54LMAmK5ZvnQNRwfxYSfTH.jpg?v=1783436590","url":"https:\/\/indicrest.au\/products\/loreal-professionnel-dia-richesse-1-black-demi-permanent-hair-colour-50ml","provider":"Indicrest Australia","version":"1.0","type":"link"}