L'Oréal Professionnel Dia Richesse 1 Black Demi-Permanent Hair Colour, 50ml

Product Overview

L'Oréal Professionnel Dia Richesse 1 Black Demi-Permanent Hair Colour 50ml is a professional salon hair colour designed to deliver rich, natural-looking black tones with radiant shine. This ammonia-free alkaline demi-permanent colour helps enhance the hair's depth while providing a glossy finish and helping blend grey hair when used with the recommended Diactivateur developer. Ideal for colour refreshes, first-time colouring, and enhancing natural hair, it leaves hair looking vibrant, smooth, and healthy.

Key Features

• Professional demi-permanent hair colour.
• Shade 1 Black.
• Ammonia-free alkaline colour formula.
• Creates rich, natural-looking black colour.
• Helps enhance shine and colour vibrancy.
• Designed for smooth, even colour application.
• Suitable for grey blending when used as directed.
• 50ml professional salon tube.

Key Benefits

• Helps refresh and enhance hair colour.
• Provides glossy, natural-looking black tones.
• Leaves hair feeling soft and manageable.
• Supports multidimensional colour results.
• Suitable for colour refreshes and tonal enhancement.
• Professional salon-quality colour performance.

Main Ingredients

Formulated with professional colour pigments and conditioning ingredients that help deliver rich colour while maintaining softness and shine. Please refer to the product packaging for the complete ingredient list.

How It Works

When mixed with the recommended L'Oréal Professionnel Diactivateur developer, the colour cream deposits colour pigments into the hair fibre to create rich black tones with radiant shine and natural-looking depth.

How to Use

• Perform a skin allergy test 48 hours before every application.
• Mix with the recommended L'Oréal Professionnel Diactivateur developer according to the manufacturer's instructions.
• Apply evenly to dry hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Follow with a colour care shampoo and conditioner.

Who Is It Suitable For?

• Individuals looking for rich black demi-permanent hair colour.
• Professional hairstylists.
• Experienced home users familiar with professional hair colouring.
• Suitable for colour refreshes, tonal enhancement, and grey blending.

Texture, Finish & Fragrance

• Texture: Smooth professional colour cream.
• Finish:Glossy black colour with natural-looking shine.
• Fragrance:Light professional salon fragrance.

Why You'll Love It

• Creates rich, glossy black colour.
• Ammonia-free formula for a comfortable colouring experience.
• Leaves hair looking smooth and vibrant.
• Professional salon-quality results.
• Ideal for refreshing and enhancing natural hair colour.

Why Choose This Product?

L'Oréal Professionnel Dia Richesse is trusted by salon professionals for creating rich demi-permanent colour with exceptional shine. Shade 1 Black delivers deep, elegant colour while helping maintain soft, healthy-looking hair.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly sealed after use.
• Keep out of reach of children.

Safety Information

• Hair colour products can cause allergic reactions.
• Perform a skin allergy test 48 hours before every application.
• Avoid contact with eyes.
• Do not use on an irritated or damaged scalp.
• Wear suitable protective gloves during application.
• For external use only.
• Read and follow all instructions provided on the product packaging.

Package Includes

• 1 x L'Oréal Professionnel Dia Richesse 1 Black Demi-Permanent Hair Colour 50ml

Frequently Asked Questions

Is Dia Richesse a permanent hair colour?

No, Dia Richesse is a professional demi-permanent hair colour designed to enhance and refresh hair colour with natural-looking results.

Does this product require a developer?

Yes, it should be mixed with the recommended L'Oréal Professionnel Diactivateur developer according to the manufacturer's instructions.

Can it help blend grey hair?

When used as directed, the formula is designed to help blend grey hair while providing rich, glossy colour.

What shade is 1 Black?

Shade 1 Black delivers a deep black colour with a glossy, natural-looking finish.

Is this suitable for professional use?

Yes, it is developed for professional salon use and may also be suitable for experienced users who carefully follow the application instructions.