{"product_id":"loreal-paris-preference-le-blonding-01-platinum-ice-permanent-hair-colour","title":"L'Oreal Paris Preference Le Blonding 01 Platinum Ice Permanent Hair Colour","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eL'Oreal Paris Preference Le Blonding 01 Platinum Ice Permanent Hair Colour is a high-lift permanent hair colour kit designed to create an ultra-cool platinum blonde finish while helping neutralize unwanted yellow and brassy tones. Developed for dark blonde to light brown hair, the advanced formula lightens the hair by multiple levels while delivering luminous, long-lasting colour. The kit includes a purple anti-brass conditioning treatment to help maintain a cool platinum tone and leave hair feeling soft, smooth, and glossy.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePermanent high-lift blonde hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 01 Platinum Ice.\u003c\/li\u003e\n\u003cli\u003eCreates an ultra-cool platinum blonde finish.\u003c\/li\u003e\n\u003cli\u003eHelps neutralize yellow and brassy tones.\u003c\/li\u003e\n\u003cli\u003eLong-lasting colour performance.\u003c\/li\u003e\n\u003cli\u003eIncludes anti-brass purple conditioner.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking shiny and smooth.\u003c\/li\u003e\n\u003cli\u003eComplete at-home hair colouring kit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLightens hair for a cool platinum blonde look.\u003c\/li\u003e\n\u003cli\u003eHelps reduce unwanted warm tones.\u003c\/li\u003e\n\u003cli\u003eProvides vibrant, long-lasting colour.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eEnhances shine after colouring.\u003c\/li\u003e\n\u003cli\u003eSuitable for full-head colouring and root touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Lift Colour Pigments:\u003c\/strong\u003e Help create bright, long-lasting platinum blonde colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurple Colour-Correcting Pigments:\u003c\/strong\u003e Help minimize the appearance of yellow and brassy tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help soften and smooth the hair after colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGloss Care Conditioner:\u003c\/strong\u003e Helps maintain shine and colour vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe permanent colouring formula lightens the hair while depositing cool blonde pigments to achieve a platinum finish. The included purple conditioner helps neutralize warm undertones after colouring and supports a brighter, cooler-looking blonde between applications.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003ePrepare the colour mixture according to the included instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eApply the included purple conditioner and rinse after the recommended time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDark blonde to light brown natural hair.\u003c\/li\u003e\n\u003cli\u003ePreviously uncoloured hair where suitable.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking a cool platinum blonde shade.\u003c\/li\u003e\n\u003cli\u003eHome hair colouring users.\u003c\/li\u003e\n\u003cli\u003eThose wanting to reduce brassy tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Cream hair colour with conditioning treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, glossy, and platinum blonde.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant cosmetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-cool platinum blonde results.\u003c\/li\u003e\n\u003cli\u003eIncludes anti-brass purple conditioner.\u003c\/li\u003e\n\u003cli\u003eLong-lasting permanent colour.\u003c\/li\u003e\n\u003cli\u003eLeaves hair shiny and soft.\u003c\/li\u003e\n\u003cli\u003eComplete colouring kit for convenient home use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eL'Oreal Paris Preference Le Blonding 01 Platinum Ice is an excellent choice for achieving a striking platinum blonde look with reduced brassiness. Its advanced high-lift formula and purple conditioning treatment work together to deliver cool, luminous blonde results with lasting shine.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eUse immediately after mixing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear the supplied gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions included with the kit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x L'Oreal Paris Preference Le Blonding 01 Platinum Ice Hair Colour Kit\u003c\/li\u003e\n\u003cli\u003e1 x Developer\u003c\/li\u003e\n\u003cli\u003e1 x Colour Cream\u003c\/li\u003e\n\u003cli\u003e1 x Purple Anti-Brass Conditioner\u003c\/li\u003e\n\u003cli\u003e1 x Pair of Gloves\u003c\/li\u003e\n\u003cli\u003e1 x Instruction Leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What hair colour is this best suited for?\u003c\/strong\u003e\u003cbr\u003eIt is best suited for dark blonde to light brown hair, depending on your starting hair colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003eYes, it is a permanent hair colouring kit designed for long-lasting results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What does the purple conditioner do?\u003c\/strong\u003e\u003cbr\u003eThe included conditioner helps reduce the appearance of yellow and brassy tones while maintaining a cool platinum blonde finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can this colour lighten dark hair?\u003c\/strong\u003e\u003cbr\u003eIt is formulated to lift several levels, but results vary depending on your natural hair colour and previous colour history.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Should I perform an allergy test before use?\u003c\/strong\u003e\u003cbr\u003eYes, an allergy alert test should always be performed 48 hours before every application.\u003c\/p\u003e\n\n","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":55310772044067,"sku":"QO3600524128869GT","price":41.22,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Hyd3uwc4VCBXkg7Lqtuq4j.jpg?v=1783443663","url":"https:\/\/indicrest.au\/products\/loreal-paris-preference-le-blonding-01-platinum-ice-permanent-hair-colour","provider":"Indicrest Australia","version":"1.0","type":"link"}