L'Oreal Paris Preference Le Blonding 01 Platinum Ice Permanent Hair Colour

Product Overview

L'Oreal Paris Preference Le Blonding 01 Platinum Ice Permanent Hair Colour is a high-lift permanent hair colour kit designed to create an ultra-cool platinum blonde finish while helping neutralize unwanted yellow and brassy tones. Developed for dark blonde to light brown hair, the advanced formula lightens the hair by multiple levels while delivering luminous, long-lasting colour. The kit includes a purple anti-brass conditioning treatment to help maintain a cool platinum tone and leave hair feeling soft, smooth, and glossy.

Key Features

• Permanent high-lift blonde hair colour.
• Shade: 01 Platinum Ice.
• Creates an ultra-cool platinum blonde finish.
• Helps neutralize yellow and brassy tones.
• Long-lasting colour performance.
• Includes anti-brass purple conditioner.
• Leaves hair looking shiny and smooth.
• Complete at-home hair colouring kit.

Key Benefits

• Lightens hair for a cool platinum blonde look.
• Helps reduce unwanted warm tones.
• Provides vibrant, long-lasting colour.
• Leaves hair feeling soft and manageable.
• Enhances shine after colouring.
• Suitable for full-head colouring and root touch-ups.

Main Ingredients

• High-Lift Colour Pigments: Help create bright, long-lasting platinum blonde colour.
• Purple Colour-Correcting Pigments: Help minimize the appearance of yellow and brassy tones.
• Conditioning Agents: Help soften and smooth the hair after colouring.
• Gloss Care Conditioner: Helps maintain shine and colour vibrancy.

How It Works

The permanent colouring formula lightens the hair while depositing cool blonde pigments to achieve a platinum finish. The included purple conditioner helps neutralize warm undertones after colouring and supports a brighter, cooler-looking blonde between applications.

How to Use

• Perform an allergy alert test 48 hours before application.
• Prepare the colour mixture according to the included instructions.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Apply the included purple conditioner and rinse after the recommended time.

Who Is It Suitable For?

• Dark blonde to light brown natural hair.
• Previously uncoloured hair where suitable.
• Anyone seeking a cool platinum blonde shade.
• Home hair colouring users.
• Those wanting to reduce brassy tones.

Texture, Finish & Fragrance

• Texture: Cream hair colour with conditioning treatment.
• Finish: Cool, glossy, and platinum blonde.
• Fragrance: Pleasant cosmetic fragrance.

Why You'll Love It

• Ultra-cool platinum blonde results.
• Includes anti-brass purple conditioner.
• Long-lasting permanent colour.
• Leaves hair shiny and soft.
• Complete colouring kit for convenient home use.

Why Choose This Product?

L'Oreal Paris Preference Le Blonding 01 Platinum Ice is an excellent choice for achieving a striking platinum blonde look with reduced brassiness. Its advanced high-lift formula and purple conditioning treatment work together to deliver cool, luminous blonde results with lasting shine.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight and heat.
• Keep out of reach of children.
• Use immediately after mixing.

Safety Information

• Hair colourants can cause allergic reactions.
• Always perform an allergy alert test 48 hours before every application.
• Wear the supplied gloves during use.
• Avoid contact with the eyes.
• Do not use on eyelashes or eyebrows.
• Follow all instructions included with the kit.

Package Includes

• 1 x L'Oreal Paris Preference Le Blonding 01 Platinum Ice Hair Colour Kit
• 1 x Developer
• 1 x Colour Cream
• 1 x Purple Anti-Brass Conditioner
• 1 x Pair of Gloves
• 1 x Instruction Leaflet

Frequently Asked Questions

Q: What hair colour is this best suited for?
It is best suited for dark blonde to light brown hair, depending on your starting hair colour.

Q: Is this a permanent hair colour?
Yes, it is a permanent hair colouring kit designed for long-lasting results.

Q: What does the purple conditioner do?
The included conditioner helps reduce the appearance of yellow and brassy tones while maintaining a cool platinum blonde finish.

Q: Can this colour lighten dark hair?
It is formulated to lift several levels, but results vary depending on your natural hair colour and previous colour history.

Q: Should I perform an allergy test before use?
Yes, an allergy alert test should always be performed 48 hours before every application.