L'Oreal Paris Preference Hair Color 3.12 Intense Cool Dark Brown Permanent Hair Dye

Product Overview

L'Oreal Paris Preference Hair Color 3.12 Intense Cool Dark Brown is a permanent hair colour designed to deliver rich, cool-toned dark brown colour with luminous shine. Its high-performance colour formula helps provide vibrant, long-lasting results while maintaining a smooth and glossy finish. Complete with a shine-enhancing conditioner, this home hair colouring kit leaves hair feeling soft, manageable, and beautifully conditioned after colouring.

Key Features

• Permanent hair colour in shade 3.12 Intense Cool Dark Brown.
• Rich, cool-toned dark brown colour.
• Long-lasting colour formula.
• Helps provide even colour from roots to ends.
• Includes shine-enhancing post-colour conditioner.
• Leaves hair looking smooth and glossy.
• Suitable for home hair colouring.
• Complete hair colouring kit.

Key Benefits

• Provides rich, cool dark brown colour.
• Helps achieve vibrant-looking, even colour.
• Enhances healthy-looking shine.
• Leaves hair feeling soft and manageable.
• Suitable for refreshing existing colour or changing hair colour.
• Helps cover grey hair while delivering natural-looking results.

Main Ingredients

Formulated with permanent colour pigments and a conditioning care system. The included shine conditioner helps nourish the hair after colouring while enhancing softness and shine. Please refer to the product packaging for the complete ingredient list.

How It Works

The permanent colour cream works with the developer to deposit colour pigments deep within the hair fibre, helping achieve long-lasting colour. The included conditioner helps smooth the hair surface, leaving hair looking glossy and feeling soft after colouring.

How to Use

• Perform an allergy alert test 48 hours before each application.
• Wear the supplied protective gloves.
• Mix the colour cream and developer according to the instructions.
• Apply evenly to dry, unwashed hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Apply the included shine conditioner and rinse well.

Who Is It Suitable For?

• Individuals seeking a cool-toned dark brown hair colour.
• Those looking for permanent hair colour at home.
• Suitable for most hair types.
• Ideal for full-head colouring or root touch-ups.

Texture, Finish & Fragrance

• Texture: Smooth, creamy colour cream.
• Finish: Rich, glossy cool dark brown.
• Fragrance: Pleasant cosmetic fragrance.

Why You'll Love It

• Beautiful cool dark brown shade.
• Long-lasting permanent colour.
• Leaves hair with luminous-looking shine.
• Complete colouring kit with conditioner.
• Easy-to-use formula for home application.

Why Choose This Product?

L'Oreal Paris Preference Hair Color 3.12 Intense Cool Dark Brown is an excellent choice for those seeking rich, cool-toned permanent colour with glossy results. The complete colouring system combines vibrant colour with conditioning care for smooth, healthy-looking hair.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep unopened until ready to use.
• Keep out of reach of children.

Safety Information

• Hair colour products can cause allergic reactions.
• Carry out an allergy alert test 48 hours before each use.
• For external use only.
• Avoid contact with eyes.
• Do not use to colour eyelashes or eyebrows.
• If product gets into the eyes, rinse immediately with plenty of water.
• Follow all instructions provided with the product.

Package Includes

• 1 x L'Oreal Paris Preference Hair Color Gel.
• 1 x Developer.
• 1 x Shine Protect Conditioner.
• 1 Pair of Protective Gloves.
• 1 x Instruction Leaflet.

Frequently Asked Questions

Q. Is this a permanent hair colour?

Yes. L'Oreal Paris Preference 3.12 is a permanent hair colour designed for long-lasting results.

Q. What shade is 3.12?

Shade 3.12 is Intense Cool Dark Brown, offering a rich dark brown colour with cool-toned reflects.

Q. Can it help cover grey hair?

Yes. It is formulated to help provide even grey hair coverage while delivering rich colour.

Q. Does the kit include a conditioner?

Yes. A shine-enhancing conditioner is included to help leave hair feeling soft and looking glossy after colouring.

Q. Should I perform a patch test before colouring?

Yes. An allergy alert test should be completed 48 hours before every application.