L'Oreal Paris Elvive Color Vive Purple Mask, 250ml - Anti-Brass Hydrating Hair Mask for Blonde, Grey & Highlighted Hair

Product Overview

L'Oreal Paris Elvive Color Vive Purple Mask is a deeply nourishing hair treatment formulated to help neutralize unwanted yellow and brassy tones while providing intensive hydration. Enriched with purple pigments and conditioning ingredients, this color-correcting mask helps refresh blonde, bleached, highlighted, silver, and grey hair, leaving it feeling softer, smoother, and more manageable with enhanced cool-looking tones.

Key Features

• Purple hair mask for blonde, bleached, highlighted, silver, and grey hair.
• Helps reduce the appearance of yellow and brassy tones.
• Deep conditioning formula with purple pigments.
• Provides intensive hydration and nourishment.
• Improves softness and manageability.
• Enhances natural-looking shine.
• Suitable for regular color care routines.

Key Benefits

• Helps maintain cool-looking blonde and silver tones.
• Deeply nourishes dry, color-treated hair.
• Leaves hair feeling soft, smooth, and manageable.
• Supports healthy-looking shine.
• Helps improve the appearance of dull, brassy hair.
• Complements your regular color maintenance routine.

Main Ingredients

• Purple Pigments: Help minimize the appearance of unwanted yellow and brassy tones.
• Conditioning Agents: Help smooth the hair cuticle and improve manageability.
• Moisturizing Ingredients: Help replenish hydration and softness.
• Nourishing Complex: Helps support healthy-looking, vibrant hair.

How It Works

The rich conditioning formula coats each strand with purple pigments that help reduce the appearance of yellow tones while nourishing ingredients replenish moisture. This combination helps leave hair looking refreshed, cooler in tone, and noticeably softer after each treatment.

How to Use

• After shampooing, gently squeeze excess water from the hair.
• Apply evenly through the mid-lengths and ends.
• Leave on for 5e10 minutes depending on the desired toning effect.
• Rinse thoroughly with water.
• Use once or twice weekly or as needed.
• For best results, pair with L'Oreal Paris Elvive Color Vive Purple Shampoo.

Who Is It Suitable For?

• Blonde hair.
• Bleached hair.
• Highlighted or balayage hair.
• Silver and grey hair.
• Color-treated hair requiring cool-tone maintenance.

Texture, Finish & Fragrance

• Texture: Rich creamy conditioning mask.
• Finish: Hair feels soft, smooth, hydrated, and glossy.
• Fragrance: Fresh floral fragrance.

Why You'll Love It

• Combines color care with deep conditioning.
• Helps maintain cool-looking blonde and silver tones.
• Leaves hair soft without feeling heavy.
• Improves manageability and shine.
• Suitable for maintaining salon-colored hair between appointments.

Why Choose This Product?

L'Oreal Paris Elvive Color Vive Purple Mask is an excellent choice for maintaining blonde, silver, and highlighted hair. Its nourishing purple formula helps refresh cool-looking tones while deeply conditioning hair for a softer, smoother, and healthier-looking finish.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Close the lid tightly after each use.
• Keep out of reach of children.

Safety Information

• For external use only.
• Avoid contact with the eyes.
• If contact occurs, rinse thoroughly with water.
• Wear suitable gloves if desired, as purple pigments may temporarily stain hands or fabrics.
• Discontinue use if irritation develops.

Package Includes

• 1 x L'Oreal Paris Elvive Color Vive Purple Mask 250ml

Frequently Asked Questions

Q. Which hair types is this mask suitable for?

It is ideal for blonde, bleached, highlighted, silver, and grey hair.

Q. How often should I use this mask?

Use it once or twice a week or as needed to help maintain cool-looking tones.

Q. Will it permanently change my hair color?

No. The purple pigments are designed to temporarily help neutralize unwanted yellow and brassy tones.

Q. Can I use it on color-treated hair?

Yes. It is formulated for color-treated hair and helps maintain a fresh-looking tone while conditioning the hair.

Q. Should I use a conditioner after this mask?

The mask provides intensive conditioning, so an additional conditioner is generally not required unless preferred as part of your hair care routine.