L'Oréal Paris Elvive Color Vive Purple Hair Mask, 150ml | Violet Neutralising Mask for Blonde, Bleached & Grey Hair

Product Overview

L'Oréal Paris Elvive Color Vive Purple Hair Mask 150ml is an intensive conditioning treatment specially formulated for blonde, bleached, highlighted, silver, and grey hair. Infused with violet pigments and nourishing ingredients, this colour-neutralising hair mask helps reduce the appearance of unwanted yellow and brassy tones while deeply conditioning the hair. The rich formula leaves hair feeling softer, smoother, and more manageable, helping maintain a fresh, cool-toned appearance between salon visits.

Key Features

• Violet neutralising hair mask for blonde, bleached, highlighted, silver, and grey hair.
• Enriched with violet pigments.
• Helps reduce the appearance of yellow and brassy tones.
• Deep conditioning treatment for colour-treated hair.
• Improves softness and manageability.
• Leaves hair looking smooth and healthy.
• Suitable for weekly or as-needed use.
• 150ml treatment jar.

Key Benefits

• Helps maintain cooler-looking blonde and silver tones.
• Supports colour freshness between salon appointments.
• Deeply nourishes dry and colour-treated hair.
• Leaves hair feeling soft and silky.
• Enhances healthy-looking shine.
• Helps improve manageability and detangling.
• Suitable for maintaining blonde and grey hair care routines.

Main Ingredients

• Violet Pigments: Help neutralise the appearance of unwanted yellow and brassy tones.
• Conditioning Agents: Help soften and smooth the hair fibre.
• Moisturising Ingredients: Help nourish and hydrate dry, colour-treated hair.
• Hair Care Complex: Helps improve the appearance and feel of the hair after colouring.

How It Works

The violet pigments help counteract warm yellow tones that can develop in blonde, highlighted, bleached, silver, or grey hair. At the same time, the conditioning formula nourishes the hair fibre, helping improve softness, shine, and manageability while maintaining a cooler-looking hair colour.

How to Use

• Shampoo your hair and rinse thoroughly.
• Apply evenly to towel-dried hair, concentrating on the mid-lengths and ends.
• Leave on for 5–10 minutes, depending on the desired toning effect.
• Rinse thoroughly with water.
• Use once a week or as needed to help maintain cool hair tones.
• Wash hands after application or wear suitable gloves if preferred, as violet pigments may temporarily stain.

Who Is It Suitable For?

• Blonde hair.
• Bleached hair.
• Highlighted hair.
• Silver and grey hair.
• Colour-treated hair requiring brass tone maintenance.

Texture, Finish & Fragrance

The rich creamy mask glides easily through the hair, delivering intensive conditioning without excessive heaviness. It leaves hair feeling silky, smooth, and refreshed with a cool-toned appearance and a pleasant floral fragrance.

Why You'll Love It

• Helps reduce the appearance of brassiness.
• Deeply conditions dry, colour-treated hair.
• Leaves hair soft and easy to manage.
• Suitable for maintaining blonde and grey shades.
• Enhances healthy-looking shine.
• Trusted L'Oréal Paris hair care expertise.

Why Choose This Product?

L'Oréal Paris Elvive Color Vive Purple Hair Mask is an excellent choice for maintaining blonde, silver, and highlighted hair between colour services. Its combination of violet pigments and nourishing conditioning ingredients helps keep hair looking cooler, softer, and healthier while supporting a vibrant salon-fresh appearance.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Close the jar securely after use.
• Avoid excessive heat and humidity.
• Keep out of reach of children.

Safety Information

• For external use only.
• Use only as directed.
• Avoid contact with eyes.
• If contact occurs, rinse thoroughly with water.
• Temporary staining of hands, fabrics, or porous surfaces may occur due to the violet pigments.
• Keep out of reach of children.

Package Includes

• 1 x L'Oréal Paris Elvive Color Vive Purple Hair Mask 150ml.

Frequently Asked Questions

Q: What hair types is this mask suitable for?

A: It is suitable for blonde, bleached, highlighted, silver, and grey hair.

Q: Does it permanently change my hair colour?

A: No. It is designed to help neutralise the appearance of unwanted yellow and brassy tones while conditioning the hair.

Q: How often should I use this hair mask?

A: It can be used once a week or as needed, depending on your hair colour maintenance routine.

Q: Can it be used on natural blonde hair?

A: Yes. It is suitable for natural blonde, colour-treated blonde, highlighted, bleached, silver, and grey hair.

Q: What is the pack size?

A: This product contains 150ml of violet neutralising hair mask.