{"product_id":"color-me-by-kevin-murphy-freestyle-lightener-15-9oz-450g","title":"COLOR.ME by Kevin Murphy FREESTYLE.LIGHTENER, 15.9oz (450g)","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eCOLOR.ME by Kevin Murphy FREESTYLE.LIGHTENER is a professional clay-based lightening powder specifically developed for freehand techniques such as balayage, painting, and open-air highlighting. The kaolin clay-enriched formula creates a thick, non-drip consistency that stays exactly where applied, allowing for precise placement and controlled lifting. It delivers up to 7 levels of lift while helping maintain the appearance and condition of the hair, making it an excellent choice for creating soft, natural-looking highlights and lived-in blonde results. \u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional clay-based lightening powder.\u003c\/li\u003e\n\u003cli\u003eIdeal for balayage and freehand highlighting.\u003c\/li\u003e\n\u003cli\u003eDelivers up to 7 levels of lift.\u003c\/li\u003e\n\u003cli\u003eKaolin clay formula for controlled application.\u003c\/li\u003e\n\u003cli\u003eNon-drip consistency for open-air processing.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and color-treated hair.\u003c\/li\u003e\n\u003cli\u003e15.9oz (450g) salon-size pack.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProvides controlled, even lightening.\u003c\/li\u003e\n\u003cli\u003eHelps create soft, natural-looking highlights.\u003c\/li\u003e\n\u003cli\u003eAllows precise freehand placement.\u003c\/li\u003e\n\u003cli\u003eHelps maintain the appearance of healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for balayage, ombre, and creative highlighting techniques.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eFormulated with \u003cstrong\u003eKaolin Clay\u003c\/strong\u003e for improved control during freehand application, along with professional lightening agents and conditioning ingredients that help provide consistent lift while supporting the appearance of smooth, manageable hair. \u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe clay-based formula creates a thick texture that adheres securely to the hair without swelling or transferring during open-air processing. When mixed with the compatible COLOR.ME Cream Activator, it provides controlled lift of up to 7 levels, making it ideal for creating seamless balayage and sun-kissed highlights. \u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended COLOR.ME Cream Activator according to Kevin Murphy guidelines.\u003c\/li\u003e\n\u003cli\u003eApply to dry hair using freehand or balayage techniques.\u003c\/li\u003e\n\u003cli\u003eProcess while monitoring the desired level of lift.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo.\u003c\/li\u003e\n\u003cli\u003eTone if required and finish with a nourishing conditioning treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional balayage services.\u003c\/li\u003e\n\u003cli\u003eFreehand highlighting techniques.\u003c\/li\u003e\n\u003cli\u003eNatural-looking blonde transformations.\u003c\/li\u003e\n\u003cli\u003eOpen-air lightening applications.\u003c\/li\u003e\n\u003cli\u003eNatural or previously colored hair where appropriate.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Fine clay-based powder.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean, controlled lift for natural-looking highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eExcellent control for balayage techniques.\u003c\/li\u003e\n\u003cli\u003eUp to 7 levels of lift.\u003c\/li\u003e\n\u003cli\u003eNon-drip clay formula stays in place.\u003c\/li\u003e\n\u003cli\u003eCreates soft, blended blonde results.\u003c\/li\u003e\n\u003cli\u003eTrusted by professional colorists worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eCOLOR.ME by Kevin Murphy FREESTYLE.LIGHTENER is designed specifically for professional freehand lightening services. Its kaolin clay formula offers exceptional control during balayage applications while delivering reliable lift and beautifully blended blonde results with healthy-looking shine. \u003c\/p\u003e\n\n\u003ch4\u003eRecommended Professional Routine\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eMix with the appropriate COLOR.ME Cream Activator.\u003c\/li\u003e\n\u003cli\u003eApply using balayage or freehand techniques.\u003c\/li\u003e\n\u003cli\u003eMonitor the lifting process carefully.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eTone if required.\u003c\/li\u003e\n\u003cli\u003eFinish with Kevin Murphy color care products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the container tightly sealed after use.\u003c\/li\u003e\n\u003cli\u003eProtect from moisture and direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid inhaling powder or dust.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes and skin.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eUse only according to the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x COLOR.ME by Kevin Murphy FREESTYLE.LIGHTENER 15.9oz (450g)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is FREESTYLE.LIGHTENER designed for?\u003c\/strong\u003e\u003cbr\u003e\nA. It is specifically formulated for freehand techniques such as balayage, hair painting, and open-air highlighting. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How much lift does it provide?\u003c\/strong\u003e\u003cbr\u003e\nA. It delivers up to 7 levels of lift when used with the recommended COLOR.ME Cream Activator. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Why does it contain kaolin clay?\u003c\/strong\u003e\u003cbr\u003e\nA. Kaolin clay creates a thick, non-drip consistency that provides excellent control during freehand applications. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for foil highlights?\u003c\/strong\u003e\u003cbr\u003e\nA. It is primarily developed for open-air freehand techniques like balayage. For maximum lift in foil applications, Kevin Murphy recommends using a dedicated foil lightener. \u003c\/p\u003e\n\n","brand":"Kevin Murphy","offers":[{"title":"450g","offer_id":55310214299939,"sku":"QO9339341004882GT","price":54.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/SnRpHdMUQHFusGfFTD72QU.jpg?v=1783438466","url":"https:\/\/indicrest.au\/products\/color-me-by-kevin-murphy-freestyle-lightener-15-9oz-450g","provider":"Indicrest Australia","version":"1.0","type":"link"}